What is Henrik Zetterberg doing now
Henrik Zetterberg, the legendary Detroit Red Wings captain, retired in 2018 after a back injury ended his playing career. But asking "what is Henrik Zetterberg doing now" reveals a fascinating answer: he's still deeply involved in hockey, just behind the scenes. The Swedish icon traded his jersey for an advisory role that keeps him connected to the game he loves.
His advisory role with Timrå IK in Sweden
Zetterberg currently works as a sports advisor for Timrå IK, his childhood club in Sweden's SHL (Swedish Hockey League). He's been in the role for about a year, helping young players and coaches develop their skills. Zetterberg also advises Timrå's general manager on player signings and roster decisions (basically, who should join the team).
He chose Timrå because of his personal connection to the organization. Growing up in Sweden, he played there before his NHL journey began. Unlike some retired players who seek media atention, Zetterberg stays out of the spotlight. He simply wants to contribute to hockey in meaningful ways without cameras constantly watching.
His approach focuses on development and growth rather than public recognition. Zetterberg believes young players improve when experienced voices guide them through tough situations. He brings 15 years of NHL experience to a Swedish club hungry for real leadership and knowledge.
Staying connected to Detroit and the NHL
Zetterberg maintains close ties with the Detroit Red Wings, even though he doesn't hold an official title there. Team management calls him regularly for advice on Swedish prospects and free agents. Hockey fans joke that he operates as a "secret agent" for Detroit, evaluating talent across Scandinavia.
One practical example shows how valuable this relationship is. Eddie Genborg, a Red Wings prospect drafted in 2025, currently plays for Timrå. Zetterberg can directly mentor Genborg while also reporting back to Detroit about his development. The Red Wings benefit from having someone they trust watching their prospects up close.
Former NHL stars increasingly take advisory roles in European clubs.These positions bridge the gap between American and European hockey while helping younger players succeed.Zetterberg's Hall of Fame career 1,082 NHL games and 960 points,all with Detroit gives him credibility that opens doors throughout the hockey world.
The Red Wings organization values his expertise and his Swedish network. Rather than hiring expensive European scouts, Detroit has a trusted legend providing insider information. Zetterberg gets to stay connected to the NHL without the pressure of a full-time coaching or management job.
For hockey fans following ice hockey news, Zetterberg's current path shows that retirement doesn't mean stepping away from the sport. Smart former players find ways to remain involved while pursuing what actually matters to them in his case, developing young talent in his home country.
This material is AI-assisted. See something that doesn't look right? Contact zoneonecomplex at [email protected].